Privacy Policy

Better Content Creators (DCM Digital Creations) — Last updated June 9th, 2026

1. Who we are

This Privacy Policy explains how Darren Meredith, trading as DCM Digital Creations and Better Content Creators (“we”, “us”, “our”) collects, uses, stores, and protects your personal data when you visit bettercontentcreators.com (the “Site”), subscribe to our newsletter, buy our products, or otherwise interact with us.

We are the “data controller” for the personal data described in this policy. That means we decide what data is collected and how it is used.

Our contact details:

  • Name: Darren Meredith, sole trader

  • Trading as: DCM Digital Creations / Better Content Creators

  • Address: The Bungalow Offices, St Asaph, Denbighshire, LL17 0LQ, United Kingdom

  • Email: darren@bettercontentcreators.com

  • ICO registration number: ZC170882

This policy is written under UK data protection law, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR), as updated by the Data (Use and Access) Act 2025.

2. What this policy covers

This policy covers personal data we collect about:

  • visitors to our Site,

  • subscribers to our email newsletter,

  • customers who buy our digital products or services,

  • 1:1 coaching and consulting clients, and

  • people who contact us by email or through our Site.

It does not cover personal data collected by third-party platforms when you interact with us there (for example, YouTube, Instagram, LinkedIn, or affiliate networks). Those platforms have their own privacy policies that you should read separately.

3. What personal data we collect

3.1 When you visit our Site

When you browse bettercontentcreators.com, we may automatically collect:

  • your IP address (which indicates your approximate location),

  • your browser type, device type, and operating system,

  • the pages you visit, how long you spend, and what you click on, and

  • the website or source you arrived from.

This data is collected through cookies and similar technologies — see Section 8 for more on cookies.

3.2 When you subscribe to our newsletter

When you sign up to our newsletter or download a free resource, we collect:

  • your name,

  • your email address,

  • the date and source of your sign-up (which form you used), and

  • information about how you interact with our emails — for example, which emails you open and which links you click.

3.3 When you buy a product or service

When you buy a digital product or service, we (or our payment processor) collect:

  • your name and email address,

  • your billing address,

  • your purchase history with us, and

  • payment information (handled directly by our payment processor — we do not see or store full card details).

3.4 When you work with us 1:1

If you engage us for 1:1 coaching, consulting, or other personal services, we may also collect:

  • your phone number,

  • additional contact and billing details,

  • information you share with us as part of the work (for example, about your business or content goals), and

  • notes and records of our work together.

3.5 When you contact us

If you email us or use a contact form, we collect your name, email address, and the content of your message, plus anything else you choose to share.

4. Why we use your data and our legal basis

Under UK GDPR, we need a “lawful basis” for everything we do with your personal data. The main ones we rely on are:

  • Consent — where you have actively agreed to a specific use (for example, signing up to our newsletter).

  • Contract — where we need to process your data to deliver something you have bought or asked for.

  • Legitimate interests — where we have a genuine business reason to use your data and have considered your rights and interests.

  • Legal obligation — where the law requires us to keep certain records, such as tax records under HMRC rules.

Here is how this applies to specific activities:

4.1 Sending you our newsletter and free resources

Legal basis: Consent.

When you sign up to our newsletter, we ask you to confirm your email address (a double opt-in) and we record the date, source, and what you signed up for. We use this data to send you the newsletter, free resources, and related educational emails. You can unsubscribe at any time using the link at the bottom of every email.

We also track how you interact with our emails (opens, clicks) to understand which topics resonate and to send more relevant content. This is covered by your initial newsletter consent.

4.2 Selling and delivering our digital products

Legal basis: Contract (to deliver what you have bought) and legal obligation (to keep tax records).

We use your details to take payment, deliver the product, send order confirmations, provide customer support, and keep proper financial records.

4.3 Marketing to existing customers

Legal basis: Legitimate interests (soft opt-in under PECR).

If you have bought a product from us, we may occasionally email you about similar products or services we think you would find useful. You can opt out at any point using the unsubscribe link or by emailing us.

4.4 1:1 coaching and consulting

Legal basis: Contract (to deliver the service) and legal obligation (for tax records).

We use your data to deliver the service you have engaged us for, communicate with you, and keep proper financial and engagement records.

4.5 Running and improving our Site

Legal basis: Legitimate interests (for essential analytics and site security) and consent (for non-essential cookies such as Google Analytics tracking).

We use analytics data to understand how the Site is used, fix problems, and improve the content. Non-essential cookies are only set after you give consent via our cookie banner.

4.6 Responding to enquiries

Legal basis: Legitimate interests (or pre-contractual steps if you are asking about buying something).

If you contact us, we use your details to reply and keep a reasonable record of our correspondence.

4.7 Legal and regulatory compliance

Legal basis: Legal obligation.

We keep certain records to meet our legal obligations, including financial records for HMRC.

5. Who we share your data with

We do not sell your personal data. We do, however, use trusted third-party service providers (called “data processors”) to help us run our business. Each of these is bound by a Data Processing Agreement and is required to protect your data.

The main processors we use are:

  • Flodesk (US) — email marketing and newsletter delivery.

  • Squarespace (US) — website hosting, built-in analytics, contact forms, and (where applicable) e-commerce.

  • Stripe (US/UK) — payment processing.

  • Google Analytics (Google LLC) (US) — website usage analytics.

  • Google / YouTube (US) — for videos embedded on our Site. YouTube may set cookies and collect data when you watch a video.

  • Affiliate networks — including Impact, Awin, Partnerize, Partnerstack, Amazon Associates, and the DJI affiliate programme. When you click an affiliate link on our Site, the affiliate network may set a cookie to track the referral. We receive aggregated commission data, not your personal details.

We may also share your data with:

  • our accountant and (if needed) HMRC, to meet tax and legal obligations,

  • professional advisors such as lawyers, where necessary,

  • law enforcement or regulators, if we are legally required to do so, and

  • any successor business, if we ever transfer the business to someone else (you would be told in advance if this happens).

From time to time, we may add or change tools we use to run our business — for example, a new course platform, scheduling tool, or invoicing system. Where this materially changes how your data is processed, we will update this policy.

6. International transfers

Many of the tools we use are based in the United States or other countries outside the United Kingdom. This means your personal data may be transferred to, stored in, and processed in countries outside the UK.

Where this happens, we make sure appropriate safeguards are in place, including:

  • UK Extension to the EU-US Data Privacy Framework (the “Data Bridge”) — for transfers to US providers that are certified under this framework. You can check certification at dataprivacyframework.gov/list.

  • UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses — where the UK-US Data Bridge does not apply.

If you would like more information about the safeguards in place for a specific transfer, please email us at darren@bettercontentcreators.com.

7. How long we keep your data

We only keep your personal data for as long as we need it for the purposes set out in this policy, or for as long as the law requires.

7.1 Newsletter subscribers

If you are subscribed to our newsletter, we will keep your data for as long as you remain subscribed. We also review our list periodically and will remove subscribers who have not opened any emails for 12 months or more, unless you have specifically asked us to keep you on the list.

7.2 Customers

If you have bought a product or service from us, we will keep your purchase records for 7 years after your last transaction, to meet HMRC and tax record-keeping requirements. After that, financial records are deleted. Marketing-related data (such as ongoing newsletter subscription) is kept under our newsletter retention rules.

7.3 1:1 clients

If you have engaged us for 1:1 work, we keep your contact details and engagement records for 7 years after the end of our work together, to meet legal and tax obligations. After that, records are deleted unless you have specifically asked us to keep something for a longer reason.

7.4 Enquiries

If you have contacted us but not gone on to subscribe or buy anything, we will normally keep our correspondence for up to 24 months and then delete it.

7.5 Website analytics

Anonymised or aggregated analytics data may be kept longer for trend analysis, but it does not identify you personally.

You can ask us to delete your data sooner — see Section 9 (“Your rights”).

8. Cookies and tracking

A cookie is a small file placed on your device when you visit a website. Cookies help websites remember things about your visit and how you interact with them.

We use the following categories of cookies:

  • Strictly necessary cookies — needed for the Site to work (for example, to remember items in a basket or keep you logged in). These do not require your consent.

  • Analytics cookies — set by Google Analytics and Squarespace to help us understand how the Site is used. These only run after you consent via our cookie banner.

  • Video and embedded content cookies — set by YouTube when you watch an embedded video. These only run after you consent.

  • Affiliate cookies — set by affiliate networks (Impact, Awin, Partnerize, Partnerstack, Amazon, DJI, and similar) when you click an affiliate link, so that any commission can be properly attributed.

When you first visit the Site, our cookie banner asks you to accept or reject non-essential cookies. You can change your choice at any time by clearing your cookies and revisiting the Site, or by adjusting your browser settings.

If you disable cookies, some parts of the Site may not work as well.

9. Your rights

Under UK GDPR, you have the following rights in relation to your personal data:

  • The right to be informed — which is what this policy is for.

  • The right of access — to ask for a copy of the personal data we hold about you.

  • The right to rectification — to ask us to correct anything that is wrong or incomplete.

  • The right to erasure (“the right to be forgotten”) — to ask us to delete your personal data, subject to certain exceptions (for example, where we have to keep records for tax purposes).

  • The right to restrict processing — to ask us to pause certain uses of your data.

  • The right to data portability — to receive a copy of certain data in a portable format, or to ask us to send it to another provider.

  • The right to object — to object to certain types of processing, including direct marketing.

  • The right to withdraw consent — where we rely on your consent, you can withdraw it at any time.

To exercise any of these rights, please email darren@bettercontentcreators.com. We will respond within one calendar month. If your request is complex or you have made several requests, we may need to extend this by a further two months and will let you know.

We do not use your personal data for any automated decision-making or profiling that has a significant effect on you.

10. Complaints

If you have a complaint about how we have handled your personal data, please tell us first by emailing darren@bettercontentcreators.com. We will do our best to put things right.

You also have the right to complain directly to the Information Commissioner’s Office (ICO), the UK regulator for data protection:

  • Website: ico.org.uk

  • Phone: 0303 123 1113

  • Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

11. Children’s privacy

Our Services are intended for adults aged 18 and over. We do not knowingly collect personal data directly from anyone under the age of 18.

If you are a parent or guardian and believe that your child has provided us with personal data, please contact us at darren@bettercontentcreators.com and we will delete the information.

Note: some of our educational content is freely available on YouTube. If your child watches YouTube, their data is collected by YouTube under YouTube’s own terms and privacy policy, not ours. We do not collect personal data through YouTube views.

12. Security

We take reasonable steps to keep your personal data secure, including:

  • using strong, unique passwords and two-factor authentication on our accounts,

  • working only with reputable service providers that meet recognised security standards,

  • limiting access to personal data to what is necessary, and

  • keeping our software, devices, and systems up to date.

No system is completely secure, however. If we ever become aware of a personal data breach that is likely to affect your rights, we will tell the ICO within 72 hours where required, and tell you directly if the risk to you is high.

13. Links to other websites

Our Site and emails may contain links to other websites, including affiliate links and links to social media platforms. We are not responsible for the privacy practices of those other sites. When you follow a link to another site, please read their privacy policy before sharing any personal data.

14. Changes to this policy

We may update this Privacy Policy from time to time, for example if we change the tools we use or if the law changes. When we do, we will update the “Last updated” date at the top of this policy.

For significant changes, we will tell you in advance — for example, by email to subscribers, or with a notice on the Site.

15. Contact us

If you have any questions about this Privacy Policy or about how we use your personal data, please get in touch:

Darren Meredith

Trading as DCM Digital Creations / Better Content Creators

The Bungalow Offices, St Asaph, Denbighshire, LL17 0LQ, United Kingdom

Email: darren@bettercontentcreators.com

Website: bettercontentcreators.com

— End of Privacy Policy —