Schedule Social Media Posts for Free with Adobe Express
As content creators and small business owners, we all recognize the importance of expanding our online presence.
But keeping up with Instagram, TikTok, Pinterest, Facebook, and LinkedIn manually is just overwhelming and time-consuming. I’ve been there, juggling different scheduling tools that just felt overly complicated and clunky.
My secret. Adobe Express. Which includes a built-in social media scheduler available on even the free plan.
It allows you to schedule posts across various social media platforms from a single, intuitive dashboard.
Whether you're a content creator or a small business owner looking to streamline your social media marketing, this guide will show you exactly how to make the most of the Adobe Express Content Scheduler.
What Is the Adobe Express Content Scheduler?
The Adobe Express Content Scheduler is a user-friendly visual social media management tool that enables you to design, plan, preview, and publish content across multiple platforms, all from a single dashboard.
Allowing you, as a busy business owner, to set it and forget it.
Supported Social Media Accounts:
Instagram includes Posts, Reels, and Stories. There is also a Grid Preview.
Facebook Pages
TikTok
Pinterest
LinkedIn (Profiles and Business Pages)
X (formerly Twitter)
You can schedule social media content days, weeks, or months in advance using both the web app and mobile app, providing flexibility across mobile devices and desktops.
📸 Screenshot: Showing the Content Scheduler tab in Adobe Express with a calendar view displaying multiple social posts across platforms.
How to Schedule Posts in Adobe Express (Step-by-Step)
You can either start by creating your post first (my preferred option) and then select the platforms you want to schedule it to, or choose your platforms and time slot first, then design your content around that. Adobe Express makes both approaches easy.
1. Open Adobe Express and Navigate to the Scheduler
Once logged in, click on the “Content Scheduler” tab from your left menu bar.
2. Click “Create New Post”
You’ll be prompted to:
Select the social platforms you want to post to
Pick a posting date and time
Upload or design your post in Adobe Express (you can use templates or create from scratch)
3. Design Your Content
Use Adobe Express’s:
Quick Action Tools to resize, crop, or adjust aspect ratios
Generative AI to generate images or text
Templates for polished posts in seconds
4. Preview and Schedule
Before publishing, you can preview how your post will look across platforms. This is perfect for marketing materials or building a cohesive social media presence.
Generate or Tweak Captions with Ease
Once your post is designed and scheduled, Adobe Express offers built-in AI tools to help you craft the perfect caption. You can:
Generate new captions
Rewrite or rephrase what you already have
Shorten for character limits (ideal for Twitter/X)
Lengthen for more storytelling or context
Whether you’re short on time or just need a second opinion, this tool makes writing faster and smoother — especially when you’re posting across different platforms.
📸 Screenshot showing a draft post with caption, platform selection, and scheduled time area
Free Plan vs Premium: What’s Included?
| Feature | Free Plan | Premium Plan |
|---|---|---|
| Schedule Social Media Posts | ✔️ Up to 1,000 scheduled posts/month across platforms | ✔️ Unlimited scheduled posts |
| Social Accounts per Platform | ✔️ 1 account per platform (e.g., 1 TikTok, 1 IG, etc.) | ✔️ Up to 3 accounts per platform |
| Supported Platforms | Instagram, TikTok, Facebook, Pinterest, LinkedIn, X (Twitter) | Same, with multi-account support |
| Templates & Design Assets | Access to basic templates & stock (~100K assets) | ✔️ Full access to premium templates & Adobe Stock |
| Brand Kits & Resizing | Basic page creation only (no saved kits or one-click resize) | ✔️ Brand kits, one-click resize across platforms |
| Storage & Version History | 5 GB storage, 10-day version history | ✔️ 100 GB storage, 30-day version history |
| Generative AI Credits | ~25 credits/month (for AI images/text) | ✔️ 250 credits/month |
| Advanced Tools | Limited (e.g., Quick Actions only, no PDF export) | ✔️ Full access (PDF tools, background remover, etc.) |
Full details - https://www.adobe.com/express/pricing
The free version of Adobe Express is the best app to schedule Instagram posts for free. It is more than enough to get started, but the premium features, such as scheduling across multiple accounts, brand kits, and robust features, unlock serious efficiency for business owners and content creators.
I personally use the advanced features daily and find them helpful in enhancing the ease of use when creating content. Try Premium yourself free for 30 days using my link.
Screenshot: Adobe’s official comparison of free vs premium plans.
Tips & Best Practices for Creators and Small Businesses
Batch your content: Plan a week or month of social content in one go to save time.
Align with your content calendar: Schedule posts that support launches, special promotions, or seasonal campaigns.
Use templates: Keep your brand consistent and save time.
Repurpose posts: Adapt one design for Instagram, then resize without needing to tweak for TikTok or LinkedIn.
Use the mobile app: Schedule posts or track ideas on the go from your phone or tablet.
Preview your grid: Especially helpful for creators focusing on visual branding and consistency
Leverage AI: The built-in, generative AI helps with content ideas, captions, and visuals.
Get Inspired with Suggested Ideas
screenshot: Suggested Ideas in Adobe Express help you post ideas quickly and easily.
Not sure what to post? Adobe Express includes handy Suggested Ideas in the calendar to help spark inspiration when you're stuck or short on time.
This feature lives inside the Content Scheduler and is great for creators and small business owners who want to stay consistent without spending hours trying to think of ideas.
You’ll find prompt-style ideas tailored to:
Upcoming seasons and holidays (like summer sales or festive posts)
Community engagement (like “behind-the-scenes” or “meet the team”)
Content types (like tutorials, quotes, or product highlights)
Some ideas even come with template links so you can get started right away.
Pro tip: Keep a few of your favorite prompts in your Unscheduled Posts section so you always have backup ideas ready to go.
Never Lose a Good Idea Again: Use Unscheduled Posts
We’ve all been there…
You think of a great content idea, quickly jot it down in a note on your phone or in a random app… and then totally forget about it. Weeks (or months) later, you’re writing out the same idea, not realising you already had it saved somewhere.
That’s where the Unscheduled Posts feature in Adobe Express comes in handy.
📸 Screenshot: Unscheduled Posts section in Adobe Express with saved draft content waiting to be scheduled.
This section acts like a digital post-it note, but it's way harder to lose. You can:
Drop in concepts or draft posts without assigning a date
Write captions or upload designs you’re not ready to publish yet
Simply drag and drop them into your content calendar later when you’re ready
It’s like a creative holding zone — and a total upgrade from scattered notes apps.
Bonus tip: Add a few template placeholders or evergreen post ideas into Unscheduled Posts so you always have content ready to fill the gaps.
Tag Other Accounts When Scheduling
📸 Screenshot: Showing tagging option available in the schedule area when creating a post
A feature update now allows you to tag other accounts directly within your scheduled posts.
This means you can:
Tag collaborators or brand partners on Instagram
Mention followers or feature creators in your content
Highlight affiliate accounts or sponsors
No more waiting until after publishing to tag — do it all in one go inside the Content Scheduler.
Share Calendars Without Adding Users to Your Team
One of the most underrated (but brilliant) features in Adobe Express’s Content Scheduler is the ability to share calendars without needing to add someone to your team account.
This makes it ideal for working with VAs, social media managers, or clients, because:
No need to give full account access
No need to pay for an extra seat
Your VA or client can view the calendar and planned posts within their dashboard.
Track Performance Easily with Metricool
Adobe Express makes it easy to plan, design, and schedule your content. When it’s time to track how those posts perform, the built-in link to Metricool is a perfect companion.
You can use Metricool to monitor:
Engagement (likes, comments, shares)
Post reach and impressions
Account growth across platforms
Click-through rates on links
Together, Adobe Express + Metricool give you a powerful combo:
🎯 Create and schedule content in one place, and track performance in another — all without platform-hopping headaches.
Adobe Express on Mobile Devices
You can plan and schedule posts directly from your phone using the Adobe Express mobile app.
It syncs with your desktop workspace, making it easy to create and post from anywhere. Ideal for on-the-go creators and small business owners wanting to post on the go.
📸 Screenshot: Showing the Adobe Express app’s Content Scheduler interface on a mobile screen.
FAQs About Adobe’s Social Media Scheduler
Can I schedule Instagram Reels with Adobe Express?
Yes — you can schedule Reels (and posts) directly. You’ll also get a grid preview.
Is the Adobe Express Content Scheduler free?
Yes — the free plan allows scheduling to one account per platform. For unlimited scheduling and multiple platforms, upgrade to the premium plan.
Does Adobe Express auto-post, or just remind me?
It auto-posts to all connected platforms at the scheduled time. No manual push required. You will need to refresh your connection occasionally, but you will be prompted if this is needed.
Can I use Adobe Express on mobile?
Yes, the mobile apps sync with the web app and work seamlessly on most mobile devices.
What platforms can I post to?
You can schedule content to Instagram, Facebook, TikTok, LinkedIn, Pinterest, and X (Twitter) — all within Adobe Express.
Save Time and Stay Consistent
If you're a content creator or small business owner looking to save a lot of time while maintaining a professional online presence, Adobe Express offers a great way to streamline your workflow.
With its intuitive interface, mobile capabilities, and access to both free and premium features, you can manage all your social media accounts and scheduling content in one place.